Cadenza
Cadenza is a boutique consultancy that designs and installs revenue operating systems for established B2B businesses, combining outbound infrastructure, automation and dashboards to create measurable pipeline performance.
Discovery
The project began as a website brief, but early conversations revealed the positioning and offering were still evolving. The focus shifted toward establishing brand foundations first, including naming exploration, structured discovery, logo design, colour and type systems, and a practical identity built for a founder operating across documents, proposals and LinkedIn.
Outcome
The identity centres on a custom mark combining a dial, target and the letter C, referencing calibration and precision over literal musical imagery, set within a restrained black, white and yellow system.
Worked with Dom on a branding and photography project. Thoroughly impressed by his process — I went into the project with a general sense of what I wanted, but no real direction. Dom swiftly took control and guided me towards a brand and set of imagery I'm extremely happy with. I would recommend, and have recommended, Dom to friends since we started working together.
Oliver Timmerman
Founder, Cadenza
Let's work together
Send a few lines about what you're working on. I'll get back to you within a working day and we'll take it from there, on whatever channel works for you.
Sent!
Thanks for reaching out,
I'll be in touch soon.