Cadenza
Cadenza is a boutique consultancy that designs and installs revenue operating systems for established B2B businesses, combining outbound infrastructure, automation and dashboards to create measurable pipeline performance.
The project began as a website brief, but early conversations revealed the positioning and offering were still evolving. The focus shifted toward establishing brand foundations first, including naming exploration, structured discovery, logo design, colour and type systems, and a practical identity built for a founder operating across documents, proposals and LinkedIn.
The identity centres on a custom mark combining a dial, target and the letter C, referencing calibration and precision over literal musical imagery, set within a restrained black, white and yellow system.
Worked with Dom on a branding and photography project. Thoroughly impressed by his process — I went into the project with a general sense of what I wanted, but no real direction. Dom swiftly took control and guided me towards a brand and set of imagery I'm extremely happy with. I would recommend, and have recommended, Dom to friends since we started working together.
Oliver Timmerman
Founder, Cadenza
Brand projects start by getting clear on what a business needs to say and who it needs to reach. I work with founders and teams to define positioning and tone before moving into visual design, creating identities that are practical, adaptable, and built to be used across real touchpoints, not just as a logo.
Web projects are designed and built with usability and performance in mind. I use Webflow to keep design and development closely aligned, paying attention to layout, responsiveness, and considered motion. Alongside visuals, I factor in structure, SEO and AEO fundamentals, and accessibility so the site works properly across devices and contexts.
Print work is designed with production in mind from the outset. I consider format, materials, colour space, and print specifications early on, setting files up correctly so there are no surprises at handover. The focus is on work that feels deliberate and well resolved once it’s printed, not just on screen.
Let's work together
If you’re interested in working together, I’d love to hear from you. I’m easy to reach by email, WhatsApp, or video call, and happy to meet in person when the opportunity’s there.
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