LADbible: Snack Wars World Tour
Snack Wars: World Tour is a social-first spin-off of LADbible's Snack Wars format, exploring global food culture through Domino's Chick 'N' Dip sponsorship.
Brief
LADbible needed a modular identity that could extend the Snack Wars universe without feeling repetitive, flex across YouTube episodes and high-volume social cutdowns, and fold Domino's Chick 'N' Dip into the world as a natural part of it rather than a bolted-on sponsor lockup.
System
The result was a Y2K-inspired, sticker-led identity: a rotating globe logo, a suite of collectible travel badges and airline-tag stickers, and a Chick 'N' Dip co-branding treatment built to the brand's own guidelines. Everything was delivered as modular components – stickers, lockups and title-card layouts – for LADbible's in-house motion team to animate across formats.
Reach
The branding ran across the show's YouTube episodes and social cutdowns, and appeared on out-of-home advertising at Manchester's Printworks. The lead episode, featuring creator Angry Ginge, passed 295,000 views on LADbible's 500K-subscriber YouTube channel.
We were recommended to work with Dom and he didn't disappoint! I really appreciated the clear presentation of suggested creative routes to choose from. Dom was great at offering solutions to the needs of the project and accommodating to changes requested. We loved his design style and would love to collaborate with him again.
Jamie Lee
Development Lead, LADbible
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