SMPnet
SMPnet develops software platforms for electricity network operators, focused on real-time monitoring, control and optimisation.
I redesigned the site from the ground up, evolving the brand and creating a clearer visual system, including abstract energy imagery and a more considered navigation. SEO, performance, and accessibility were built into the structure from the outset to support a growing SaaS platform.
Within the first month, users increased by over 1,000 percent, with traffic coming from more than 60 countries. The site also showed markedly stronger engagement, with users spending more time across key pages, indicating clearer communication and improved understanding of the platform
Brand projects start by getting clear on what a business needs to say and who it needs to reach. I work with founders and teams to define positioning and tone before moving into visual design, creating identities that are practical, adaptable, and built to be used across real touchpoints, not just as a logo.
Web projects are designed and built with usability and performance in mind. I use Webflow to keep design and development closely aligned, paying attention to layout, responsiveness, and considered motion. Alongside visuals, I factor in structure, SEO and AEO fundamentals, and accessibility so the site works properly across devices and contexts.
Print work is designed with production in mind from the outset. I consider format, materials, colour space, and print specifications early on, setting files up correctly so there are no surprises at handover. The focus is on work that feels deliberate and well resolved once it’s printed, not just on screen.
Let's work together
If you’re interested in working together, I’d love to hear from you. I’m easy to reach by email, WhatsApp, or video call, and happy to meet in person when the opportunity’s there.
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