Brand
Web

SMPnet

Building a scalable brand and website for an energy-tech SaaS platform.
SMPnet logo
November 2023
Abstract teal energy rings on a dark background

SMPnet develops software platforms for electricity network operators, supporting real-time monitoring, control and optimisation across grid infrastructure.

Problem

The existing site lacked the visual credibility and structural clarity expected by technical buyers and enterprise clients. Navigation was unclear, SEO had not been considered, and the brand did not reflect the sophistication of the underlying platform.

Solution

The site was redesigned from the ground up - evolving the brand identity, building a clearer visual system around abstract energy imagery, and restructuring navigation and page architecture. SEO, performance and accessibility were built in from the start. Within the first month, users increased by over 1,000 percent, with traffic from more than 60 countries and markedly stronger engagement across key pages.

Looking for a designer?
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Let's talk
What Dom does is next level. If you want your brand, marketing, or content to stand out instead of blend in, reach out to him.

Stefanos Anagnostopoulos
Chief Commercial Officer, SMPnet

Figma overview of the SMPnet website page designs
SMPnet website pages showing the homepage and product sections
SMPnet analytics dashboard showing visitor growth and worldwide traffic
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