K Pilates
K Pilates is a reformer-focused Pilates studio based in Salt Rock, South Africa. The project centred on creating a calm, minimal brand identity that reflects a personalised, form-led approach rather than high-intensity fitness. Work included logo design, colour and type systems, brand guidelines and practical social templates, all designed to be easy for a solo founder to manage while supporting long-term growth.
Working with Dom on my brand was an amazing experience. He was incredibly quick, efficient, and easy to work with throughout the entire process. He truly understood my vision and brought it to life in a way that exceeded my expectations. I couldn’t be happier with how my brand identity turned out and would highly recommend him to anyone in need of a talented designer.
Kayla Graham
Founder
Brand projects start by getting clear on what a business needs to say and who it needs to reach. I work with founders and teams to define positioning and tone before moving into visual design, creating identities that are practical, adaptable, and built to be used across real touchpoints, not just as a logo.
Web projects are designed and built with usability and performance in mind. I use Webflow to keep design and development closely aligned, paying attention to layout, responsiveness, and considered motion. Alongside visuals, I factor in structure, SEO and AEO fundamentals, and accessibility so the site works properly across devices and contexts.
Print work is designed with production in mind from the outset. I consider format, materials, colour space, and print specifications early on, setting files up correctly so there are no surprises at handover. The focus is on work that feels deliberate and well resolved once it’s printed, not just on screen.
Let's work together
If you’re interested in working together, I’d love to hear from you. I’m easy to reach by email, WhatsApp, or video call, and happy to meet in person when the opportunity’s there.
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