Brand

K Pilates

Launching a coastal Pilates studio brand for a first-time founder in Salt Rock, South Africa.
K Pilates logo
January 2026
Woman in a Pilates pose against a warm neutral background

K Pilates is a reformer-focused boutique Pilates studio in Salt Rock, South Africa.

Brief

Kayla Graham was opening her first studio and needed a brand ready for launch. It had to reflect a personalised, form-led approach rather than high-intensity fitness, and be simple enough for a solo founder to run day to day.

Identity

A calm wordmark sits within a muted palette of sage, cream and warm neutrals, supported by a language system built around movement, calm, sanctuary, nature and connection. Deliverables covered logo design, colour and type systems, brand guidelines and social templates, set up so the studio can grow without the brand needing rework.

Looking for a designer?
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Let's talk
Working with Dom on my brand was an amazing experience. He was incredibly quick, efficient, and easy to work with throughout the entire process. He truly understood my vision and brought it to life in a way that exceeded my expectations. I couldn’t be happier with how my brand identity turned out and would highly recommend him to anyone in need of a talented designer.

Kayla Graham
Founder, K Pilates

K Pilates brand language grid grouped by Movement, Calm, Sanctuary, Nature and Connection
K Pilates Salt Rock wordmark on cream
Three K Pilates posters on an outdoor stone wall among plants
K Pilates colour palette of sage, cream, brown, navy, terracotta and peach
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