K Pilates

K Pilates is a reformer-focused boutique Pilates studio in Salt Rock, South Africa.
Brief
Kayla Graham was opening her first studio and needed a brand ready for launch. It had to reflect a personalised, form-led approach rather than high-intensity fitness, and be simple enough for a solo founder to run day to day.
Identity
A calm wordmark sits within a muted palette of sage, cream and warm neutrals, supported by a language system built around movement, calm, sanctuary, nature and connection. Deliverables covered logo design, colour and type systems, brand guidelines and social templates, set up so the studio can grow without the brand needing rework.
Working with Dom on my brand was an amazing experience. He was incredibly quick, efficient, and easy to work with throughout the entire process. He truly understood my vision and brought it to life in a way that exceeded my expectations. I couldn’t be happier with how my brand identity turned out and would highly recommend him to anyone in need of a talented designer.
Kayla Graham
Founder, K Pilates

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